Division 1 – Communication Research Management

Category:  External Communication Research

AWARD OF EXCELLENCE

Provider Manuals: What do users want?

Blue Cross Blue Shield of Michigan and Blue Care Network

Catherine Vera-Burgos, Sharon McDonnell, Elizabeth Donoghue Colvin, Kelly Guthrie, Lisa Taylor, Kristin Heitmeier, Janise Plata, Sherri Dansby

 

Division 2 – Communication Management

Category:  Internal Communication Measurement

AWARD OF EXCELLENCE

Hitting the Road With a New Auto Company in Michigan

Allstate Insurance

Trisha Thompson, Meghan Cass, Ryan Foster

Category:  Employee Engagement

AWARD OF MERIT

How I Use My Ride: 2016 Employee Calendar

FCA US Internal Communications

Michael McBride, Koo Kim

 

Category:  Employee Engagement

AWARD OF EXCELLENCE

Mercedes-Benz Financial Services – Week of Caring

Mercedes Benz Financial Services

Category: Change Communication

AWARD OF MERIT

PeopleSource Change Communication

Linx Consulting, LLC

Janie Brill, Hasbro PeopleSource Change Communication

Category: Media Relations

AWARD OF EXCELLENCE

Chevrolet Find New Roads Trip

MSLGROUP Detroit

Category: Media Relations

AWARD OF EXCELLENCE

TEAM Schostak Family Restaurants: A Local Focus on National Brands

Identity

Andrea Trapani, Amanda Braniecki, Nikki Little, Morgan Mark

 

Category: Customer Relations

AWARD OF MERIT

Healthy Living and Lifestyle Improvement Campaign

Blue Care Network of Michigan

Jaclyn Wing, Cathy Rauckis

Category: Advertising Campaigns

AWARD OF MERIT

Blue Cross Blue Shield of Michigan Brand Advertising Campaign: “Connections”

Blue Cross Blue Shield of Michigan

Category: Marketing Communication

AWARD OF EXCELLENCE

FCA Pilot for Avoidable ER Use

Blue Cross Blue Shield of Michigan

Katie Bores, Jason Machasic, Joe Lieblang, Stefanie Hodgson, Meagan Mommersteeg

Category: Corporate Social Responsibility

AWARD OF MERIT

Experiencing Perspectives Art Program

Mercedes-Benz Financial Services

Category: Issues Management and Crisis Communication

AWARD OF EXCELLENCE

King v. Burwell Communication Plan

Health Alliance Plan

Tiffany Baker

Category: Non-profit Campaigns

AWARD OF MERIT

Michigan Depression Glass Society – 43rd Annual Show

Jonathan Fuhrman, Jennifer Ganem

Category: Non-profit Campaigns

AWARD OF EXCELLENCE

The Salvation Army’s Doing the Most Good Week Social Media Campaign

Franco Public Relations Group

 

Category: Social Media Programs

AWARD OF HONOR

Blue Care Network Facebook Page Antibiotic Awareness Campaign

Blue Care Network

 

Division 3 – Communication Skills

 Category: Audio Visual

AWARD OF HONOR

LTU Student Stories

Lawrence Technological University

Sharon MacDonell, Anne Adamus, Bruce Annett

 

Category: Publications

AWARD OF HONOR

Experiencing Perspectives Art Exhibition Catalogue

Mercedes-Benz Financial Services

 

Category: Publication Design

AWARD OF MERIT

LTU Teaser

Lawrence Technological University

Sofia Lulgjuraj, Anne Adamus

 

Category: Publication Design

AWARD OF HONOR

How I Use My Ride: 2016 Employee Calendar

FCA US Communications

Michael McBride, Koo Kim

Category: Other Graphic Design

AWARD OF HONOR

Thanksgiving Card

Lawrence Technological University

Sofia Lulgjuraj, Anne Adamus

Category: Other Graphic Design

AWARD OF HONOR

How I Use My Ride: 2016 Employee Calendar

FCA US Communications

Michael McBride, Koo Kim

Category: Photography Within a Communications Vehicle

AWARD OF HONOR

Photography as an Essential Part of Social Storytelling

Blue Cross Blue Shield of Michigan

Andy Hetzel, David Murray, Michael Miller, BCBSM Social Media Team

Category: Digital Communication – newsletters, annual reports, special publications

AWARD OF MERIT

Newsstand: Refreshing the Communication Process

Allstate Insurance Company

Ryan Foster

Category: Digital Communication Channels – websites, intranets

AWARD OF HONOR

Blue IQ

Blue Cross Blue Shield of Michigan

Blue Cross Blue Shield of Michigan Employee Communications

Category: Digital Communication Channels – websites, intranets

AWARD OF HONOR

Redesigned Kresge.org Website

The Kresge Foundation

Cynthia B. Shaw, Mark Whitney, Jennifer Kulczycki

Category: Digital Communication Channels – websites, intranets

AWARD OF EXCELLENCE

ThinkHealth digital magazine

Weber Shandwick and Priority Health

Category: Writing – corporate

AWARD OF MERIT

ReThink – Communicating Culture Change

Health Alliance Plan

Erin Johnson