08
JUL
2013

And the Winners of the 2013 IABC Detroit Renaissance Awards Are…

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Allan Nahajewski, IABC 2012-2013 chapter president, passes the gavel to incoming president, Eric Longs.
Photo by Fred Ferris. More photos available on Facebook.

Business communicators throughout Metro Detroit enjoyed an evening of recognition at the 32nd Annual IABC Detroit’s Renaissance Awards held June 27, 2013. Blue Cross Blue Shield of Michigan sponsored this night to remember at the Henry Ford Centennial Library in Dearborn .

IABC chapters across the country judged our entries. Two individuals judged each entry. To qualify for an award, an average of the two judges’ scores needed to fall within a specific range. Therefore, each category did not necessarily have an award of Excellence, Merit and Honor winner.

Special thanks also to our In-kind Sponsors:

  • Allegra Marketing-Print-Mail
  • Burke Video
  • Fred Ferris Photography
  • J & M Reproductions
  • PR Newswire

And the winners of the IABC Detroit Renaissance Awards are:

2012 Student Achievement
Melissa Kin, University of Detroit Mercy

2012 Communicator of the Year
Colleen Hanley, Vice President, Marketing Communications and Government Affairs, CareTech Solutions

 

COMMUNICATION MANAGEMENT – (Division 1)

AWARD OF HONOR

COMMUNITY RELATIONS
Men’s Health Awareness Campaign
Blue Cross Blue Shield of Michigan
Katie Bores
Andy Hetzel
Stefanie Hodgson
Erin Hurst
AWARD OF MERIT

EMPLOYEE OR MEMBER COMMUNICATIONS
Licensed to Sell: How Allstate Re-energized Its Agency Owner Force
Allstate Insurance Company
Jeff Ormond
Shelley Frost
AWARD OF MERIT

EMPLOYEE OR MEMBER COMMUNICATIONS
FUELS 2012 Community Food Drive
Faurecia
Airfoil Group
Alterpraxis
Push 22
RENDERhouse
AWARD OF MERIT

EMPLOYEE OR MEMBER COMMUNICATION
Marketing Associates Internal Poster Campaign
Marketing Associates, LLC
Jerry Curtis – Creative Director
Dan Busto & Stefanie Stevens – Copywriters
Jon Luoma – Designer
Eric Jones – Creative Services Manager

 

AWARD OF MERIT

HUMAN RESOURCES AND BENEFITS COMMUNICATIONS
See. Smile. Sign Up.
Blue Cross Blue Shield of Michigan
Mary Ellen Mohn
AWARD OF EXCELLENCE

STRATEGIC COMMUNICATION PROCESS
Licensed to Sell: How Allstate Re-energized Its Agency Owner Force
Allstate Insurance Company
Jeff Ormond
Shelley Frost
AWARD OF MERIT

MARKETING COMMUNICATION
“The Savage Truth on Money” Comes to Detroit
Allstate Insurance Company
Shelley Frost
Stacy Drumtra
Tracy Doherty
Meghan Cass
Jeff Ormond
AWARD OF MERIT

MARKETING COMMUNICATION
I AM TRUEMU Brand Unity Campaign
Eastern Michigan University
Theodore G. Coutilish
AWARD OF MERIT

MARKETING COMMUNICATION
Blue Cross Blue Shield of Michigan Brand “Amazing Little Card 2.0” TV
Duffy Petrosky & Blue Cross Blue Shield of Michigan
AWARD OF MERIT
MARKETING COMMUNICATION
“Liggett is the Answer”
Sharon McMurray
Terry Oprea
Jared Bauman
Calvin Schenck
Mary Lynn Treppa
Bill Costello
AWARD OF MERIT

MEDIA RELATIONS
The Otter Company 2013 Collection Launch – PGA Merchandise Show
DJS Communications, LLC
Daniel Saad, Project Manager
Doris Saad, Art Director
AWARD OF HONOR

MEDIA RELATIONS
Making Dietary Supplement Safety a Top News Story
NSF International
Anna Schmitt-Reichert
Greta Houlahan
Kelly Nichols
Rose Branstrom
Lisa Coliadis
AWARD OF MERIT

MULTI-AUDIENCE COMMUNICATION
Logicalis Private Cloud Campaign
Marketing Associates, LLC
Jerry Curtis – Creative Director
Dan Busto– Copywriter
Steve Fritsch – Designer
Pat Cubbler – Creative Services Manager
AWARD OF MERIT

SPECIAL EVENTS
Live Downtown Games
Blue Cross Blue Shield of Michigan
Stephanie R. Beres, Marge Sorge, Maura Campbell, Wanda Brock, Tom Anderson, Jennifer Rass, Jake Marmul, Alejandro Bodipo-Memba, David Lingholm
AWARD OF EXCELLENCE

SMALL BUDGET SPECIAL EVENTS
Sharing Great News – Blue Cross’ Collaborative Model Nets $232 Million Healthcare Savings
Reinheimer PR & Marketing
Debbie Reinheimer – Reinheimer PR & Marketing
Stephanie Beres, Michele Daly, Helen Battersby – Blue Cross Blue Shield of Michigan
Lambert, Edwards & Associates
AWARD OF EXCELLENCE

SOCIAL MEDIA
Credit Union Link Facebook Page
CU Solutions Group
Jonathan Fuhrman
Amy LePage
Amy Neale

 

2013 PRESIDENTS AWARD – COMMUNICATION MANAGEMENT
Strategic Communication Process
Licensed to Sell: How Allstate Re-energized its Agency Owner Force
Allstate Insurance Company
Jeff Ormond
Shelley Frost

COMMUNICATION SKILLS – (Division 2)
AWARD OF EXCELLENCE

FEATURE WRITING
“A Long History of Giving, Friendship”
Oakland University
Kevin Knapp
AWARD OF HONOR

FEATURE WRITING
Treasuring Long Lasting Relationships
Blue Cross Blue Shield of Michigan
Charlene North
AWARD OF EXCELLENCE

SALES PROMOTION AND MARKETING WRITING
“Hey This is It” Medicare Sales Foldouts
Blue Cross Blue Shield of Michigan
Andrea King
Cathy Rauckis – Graphic Designer
AWARD OF MERIT

SALES PROMOTION AND MARKETING WRITING
The Chevrolet Corvette LT1: Revving Up a New Engine for a New Generation
MSL Detroit
Katie Adams
Kelly Kolhagen
Barry Kluczyk
AWARD OF HONOR

SALES PROMOTION AND MARKETING WRITING
Provider-Delivered Care Management Communications
Blue Cross Blue Shield of Michigan
Pamela Berry
Debbie Reinheimer

AWARD OF  MERIT

PUBLICATIONS – NEWSLETTERS
Faurecia Infos North America/Infos Mexico
Faurecia
Push 22
RENDERhouse
AWARD OF HONOR

PUBLICATIONS – NEWSLETTERS
DFCU Financial Nest NOTES Newsletter
Allegra
Rob Smiley, Allegra
Ruth Ann Albus, DFCU Financial
AWARD OF MERIT

PUBLICATIONS – MAGAZINES
OU Magazine
Oakland University
Lillian Lorenzi
AWARD OF HONOR

PUBLICATIONS – MAGAZINES
MyBlue Medicare Magazine
Blue Cross Blue Shield of Michigan
Jeff Coulter
Jennifer Cruzen
AWARD OF HONOR

PUBLICATIONS – MAGAZINES
OU Research
Oakland University
Susan Thwing
AWARD OF HONOR

PUBLICATIONS – ANNUAL REPORTS
WSU New Science
Allegra
Tim Porter, Allegra
Julie O’Connor, WSU Research
AWARD OF  MERIT

SPECIAL PUBLICATIONS
Study on the Slopes
Eastern Michigan University
Julie Ostrowski
Steve Darnell
Sherry Owens
Theodore G. Coutilish
AWARD OF HONOR

SPECIAL PUBLICATIONS
DMC Harper/Hutzel Hospitals 2013 Calendar
Allegra
Tim Porter, Allegra
Silvia Zoma, DMC Harper/Hutzel Hospitals
AWARD OF HONOR

SPECIAL PUBLICATIONS
McGraw Wentworth Health Care Reform Compass Report
Elaine Coffman
Kevin Jones
Howard Brophy
AWARD OF EXCELLENCE

ELECTRONIC & DIGITAL COMMUNICATION – WEBSITES
Allegra Network Corporate Website
Jessica Eng
Nick Boylan
AWARD OF EXCELLENCE

ELECTRONIC & DIGITAL COMMUNICATION – WEBSITES
Oakland University Student Financial Services Website Redesign
Oakland University
Bryan Cain
AWARD OF EXCELLENCE

AUDIOVISUAL PROGRAM OR PRESENTATION
The Josh Plunkard Story
Burke Video Company
James Saliba
2013 BEST OF SHOW – COMMUNICATION SKILLS
OU Student Financial Services Website Redesign
Oakland University
Bryan Cain
Melinda Booth
Colleen Campbell
Vadim Garber

COMMUNICATION CREATIVE (Division 3)

 

AWARD OF MERIT

DESIGN IN PUBLICATIONS – NEWSLETTERS
DFCU Financial Nest NOTES Newsletter
Allegra
Rob Smiley, Allegra
Ruth Ann Albus, DFCU Financial
AWARD OF MERIT

DESIGN IN PUBLICATIONS – NEWSLETTERS
Faurecia Infos North America
Push 22
Michael Verville
David Sarris
AWARD OF EXCELLENCE

DESIGN IN PUBLICATIONS – MAGAZINES
Sacred Heart Major Seminary Mosaic Magazine
Allegra
Michelle Reska, Allegra
Dan Gallio, Sacred Heart Major Seminary
AWARD OF EXCELLENCE

DESIGN IN PUBLICATIONS – ANNUAL REPORTS
WSU New Science
Allegra
Tim Porter, Allegra
Julie O’Connor, WSU Research
AWARD OF MERIT

DESIGN IN PUBLICATIONS – BROCHURES & FLYERS
Marketing Associates Holiday Party E-Vite and Poster
Marketing Associates, LLC
Jerry Curtis – Creative Director
Dan Busto & Stefanie Stevens – Copywriters
Tom Caudell – Designer
Pat Cubbler – Creative Services Manager
AWARD OF EXCELLENCE

DESIGN IN ELECTRONIC & DIGITAL COMMUNICATION – WEBSITES
TruGreen: Planting a Seed with Brand Influencers on a Lesson in Water Ways
TruGreen and MSLGROUP
James Sansoterra
Danielle Sullivan
AWARD OF MERIT

DESIGN IN ELECTRONIC & DIGITAL COMMUNICATION – WEBSITES
Push 22 Website
Michael Verville
David Sarris
AWARD OF HONOR

PRINT ADVERTISING
Direct Marketing Association of Detroit Awards Program Ad
Marketing Associates, LLC
Jerry Curtis – Creative Director
Dan Cerullo – Copywriter
Steve Fritsch – Designer
Eric Jones – Creative Services Manager
AWARD OF MERIT

TV ADVERTISING
Hospital-ity
Push 22
Michael Verville
David Sarris
AWARD OF MERIT

TV ADVERTISING
No Trophies
Push 22
Michael Verville
David Sarris
AWARD OF EXCELLENCE

ADVERTISING – DIRECT RESPONSE
Ford Commercial Truck Upfit Direct Mail Piece
Marketing Associates, LLC
Jerry Curtis – Creative Director
Dan Busto & Stefanie Stevens – Copywriter
Steve Fritsch – Designer
Mike Nucci – Creative Services Manager
AWARD OF EXCELLENCE

VISUAL COMMUNICATIONS – VIDEO PRODUCTIONS
LTU Holiday Video 2012
Lawrence Technological University
Marketing and Public Affairs
Sharon MacDonell
Tracy McGhee
Anne Adamus
Bruce Annett
AWARD OF EXCELLENCE
VISUAL COMMUNICATIONS – VIDEO PRODUCTIONS
Logicalis Brand Videos
Marketing Associates, LLC
Jerry Curtis – Creative Director
Jerry Curtis, Dan Busto, Dan Cerullo & Steve Fritsch – Producers
Dan Busto – Copywriter
Steve Fritsch – Designer
Pat Cubbler – Creative Services Manager
2013 BEST OF SHOW – COMMUNICATION CREATIVE
Sacred Heart Major Seminary Mosiac Magazine
Allegra
Michelle Reska, Allegra
Dan Gallio, Sacred Heart Major Seminary

 

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