Vice President, Marketing, Communication & Government Affairs
Colleen M. Hanley is vice president of Marketing, Communications and Government Affairs at CareTech Solutions, where she directs all aspects of the company’s brand operations, including product and services marketing, internal and external communications, corporate citizenship, and industry relations. She reports directly to the president and chief executive officer, and is a member of the Executive Committee.
Prior to joining CareTech Solutions in 2010, Hanley spent 11 years at global automotive supplier, ArvinMeritor, culminating in her last position as vice president in charge of business strategy, market development, advanced technology planning, and brand positioning for the company’s $2 billion passenger car business unit. Her other areas of responsibility included strategic planning, corporate marketing, brand management, corporate communications, employee communications, public relations, advertising and digital media.
Preceding ArvinMeritor, Hanley served in a variety of internal and external communication positions with technology services leader, HP (formerly EDS), and air pollution control manufacturer, Nederman.
Hanley received a master’s degree in Advertising, and a bachelor’s degree in Communications from Michigan State University. She also served on the global executive board of directors for the International Association of Business Communications (IABC), as well as, five years as an officer of its Detroit chapter.