2014 IABC Detroit Renaissance Award Winners

Congratulations to all of our winners!
Thank your for advancing the communications profession.

2014 COMMUNICATOR of the YEAR
Andrew Hetzel
Vice President, Corporate Communications
Blue Cross Blue Shield of Michigan

2014 STUDENT ACHIEVEMENT AWARD
Kaitlin Prakken
University of Michigan, Ann Arbor

COMMUNICATION MANAGEMENT DIVISION

Internal Communication

AWARD OF MERIT

General Motors
GM’s “Mind Your Business” Acumen Series
Shawn Alcaraz, MSL Group, Mort Crim Communications

Leadership Communication

AWARD OF MERIT

Blue Cross Blue Shield of Michigan Brand “Confidence” TV
Andy Hetzel, Katie Bores, Stefanie Hodgson
Blue Cross Blue Shield of Michigan

Change Communication

AWARD OF HONOR

Health Care Reform: Embrace Change or Get Left Behind – The Strategic Role of Internal Communications in Driving Change
DeAndre Lipscomb, Tiffany Baker, Erin Johnson
Health Alliance Plan

Change Communication

AWARD OF HONOR

ZF Benefits Change Communications 2013-14
McGraw Wentworth
ZF North America, Inc. – Ms. Karyn Taylor
McGraw Wentworth – Ms. Jaime Kinzer
McGraw Wentworth – Ms. Ann Marie Rowley
AccordWare

Media Relations

AWARD OF EXCELLENCE

NSF International
Cleaning Up the Confusion: 2013 Germ Study
Brings Credibility, Awareness and New Business to NSF International
NSF International Communications Team

Media Relations

AWARD OF EXCELLENCE

Advancing Public Understanding of the Affordable Care Act
Andy Hetzel, Helen Stojic and Stephanie Beres
Blue Cross Blue Shield of Michigan

Media Relations

AWARD OF MERIT

The Salvation Army Eastern Michigan Division
2013 Red Kettle Campaign
Andrea Kenski, Daniel Stocking, Erica Swoish, Pat Adanti-Joy, APR
Franco Public Relations Group

Customer Relations

AWARD OF MERIT

BCN Partners in Care
Catherine Vera-Burgos and Cindy Palese
Blue Care Network Provider Communications
Blue Care Network

Customer Relations

AWARD OF HONOR

Ford Commercial Truck “Tough Truck Challenge” Promotion
Marketing Associates
Jerry Curtis – Executive Creative Director
Steve Fritsch – Associate Creative Director, Design
Dan Busto – Associate Creative Director, Copywriting
Gabe Guido – Copywriter
Mike Nucci – Creative Services Manager

Advertising Campaigns

AWARD OF MERIT

DTE Energy Business Campaign
Dave Whitman, DTE Energy
re: group, inc.

Marketing Communication

AWARD OF MERIT

HIMSS14 “The Experience”
Colleen Hanley, Jody Meehan, Maria D’Agostini, Rick Gutierrez, Renee Ratliff, Ted Ragsdale, Anne Santori, Kyle Morrison
CareTech Solutions

Marketing Communication

AWARD OF MERIT

Making Grand Rapids a Safe & Secure Community
Shelley Frost, Meghan Cass, Sharon Rizzo
Allstate Insurance Company

Marketing Communication

AWARD OF MERIT

Q1 MarketBuilder
Marketing Group and MRC
Jessica Eng, Lisa Ross, Becky Quinlan, Nick Boylan, Valerie Phelps, Kelly Williams, Johnna Rettig, Patrick Buech, Steve Cordle, Collis Burch, Eric Fischer

Marketing Communication

AWARD OF MERIT

Billhighway Prepaid MasterCard Program
Billhighway & Lisa Sauve, Sauve Design

Marketing Communication

AWARD OF MERIT

McKesson Pharmacy Systems Marketing Communications Campaign
Marketing Associates
Jerry Curtis – Executive Creative Director
Dan Cerullo – Associate Creative Director, Copywriting
Chris Freitag – Associate Creative Director, Design
Angela Ferrell – Senior Interactive Designer
Ryan Swartz – Senior Interactive Designer
Betsy Berens – Creative Services Manager
Tanya Santi – Creative Services Director

Corporate Social Responsibility

AWARD OF HONOR

Kids Opening Day
Stefanie Hodgson, Carla Smith
Blue Cross Blue Shield of Michigan

Advocacy Communication

AWARD OF EXCELLENCE

NSF Campaign for Safer Supplements
NSF International Communications Team
NSF International

Non-profit Campaigns

AWARD OF EXCELLENCE

Cleaning Up the Confusion: 2013 Germ Study Brings Credibility, Awareness and New Business to NSF International
NSF International Communications Team
NSF International

Non Profit Campaigns

AWARD OF HONOR

Faurecia FUELS North America
Mike Verville, Melissa Milostan, Rob Wilkie
PUSH 22

Brand Communication

AWARD OF MERIT

Sola Brand Refresh Captures Distinct Market
Mike Niederquell
The Quell Group

Brand Communication

AWARD OF HONOR

Shiloh Industries Market Positioning
Mike Niederquell
The Quell Group

Brand Communication

AWARD OF HONOR

InfoWerks Brand Campaign
Marketing Associates
Jerry Curtis – Executive Creative
Director Dan Busto – Associate Creative Director, Copywriting
Tom Caudell – Associate Creative Director, Design
Pat Cubbler – Creative Services Manager

PRESIDENTS AWARD
for EXCELLENCE IN COMMUNICATION MANAGEMENT

Media Relations

NSF International

Cleaning Up the Confusion: 2013 Germ Study
Brings Credibility, Awareness and New Business to NSF International

NSF International Communications Team

COMMUNICATION SKILLS DIVISION

Digital Communication Channels – Websites, Intranets

AWARD OF EXCELLENCE

KitchenAid Pro Line Website
Marketing Associates
Jerry Curtis – Executive Creative Director
Dan Cerullo – Associate Creative Director, Copywriting
Ryan Swartz – Senior Interactive Designer
Alex Aranda – Senior Interactive Designer
Kristin Ashburn – Interactive Designer
Tanya Santi – Creative Services Director

Digital Communication Channels – Websites, Intranets

AWARD OF EXCELLENCE

LTU.edu Redesign
Christian Forrest, Traci McGhee, Rami Lulu
Lawrence Technological University

Digital Communication Channels – Websites, Intranets

AWARD OF MERIT

Ford Mobility Motoring Website
Marketing Associates
Jerry Curtis – Executive Creative Director
Dan Busto – Associate Creative Director, Copywriting
Gabe Guido – Copywriter
Angela Ferrell – Senior Interactive Designer
Patrick Hatfield – Senior Interactive Designer
Pat Cubbler – Creative Services Manager

Digital Communication Channels – Websites, Intranets

AWARD OF MERIT

Ford Transit Upfitter Website
Marketing Associates
Jerry Curtis – Executive Creative Director
Chris Freitag – Associate Creative Director, Design
Dan Busto – Associate Creative Director, Copywriting
Patrick Hatfield – Senior Interactive Designer
Alex Aranda – Senior Interactive Designer
Mike Nucci – Creative Services Manager

Digital Communication Channels – Websites, Intranets

AWARD OF HONOR

Your Hospital’s Website: Time to Upgrade? Five Ways to Know – An Assessment Tool
Rick Gutierrez, Colleen Hanley, Renee Ratliff, Tex Ragsdale, Allan Nahajewski
CareTech Solutions

Digital Communication Channels – Blogs and Podcasts

AWARD OF MERIT

FastLane Puts General Motors at the Forefront of Shifting Media Landscape
Mary Henige, Pete Ternes, Phil Colley
Weber Shandwick

Digital Communication Channels – Social Networks

AWARD OF EXCELLENCE

How-to Videos to Empower the Unhandy to Become Money-Saving Do-It-Yourselfers
RepairClinic.com Marketing Team & How-to Content Development Team

Digital Communication Channels – Social Networks

AWARD OF EXCELLENCE

A Light in the Dark – How Blue Care Network Grew Their Facebook Community into
the Largest of its Kind
Heidi Watson, Kristina Williams-Lee, Shannon McCarthy, Finn Partners
Blue Cross Blue Shield of Michigan

Digital Communication Channels – Social Networks

AWARD OF MERIT

Hush Puppies WeatherSMART Boots Social Campaign
Marketing Associates
Jerry Curtis – Executive Creative Director
Dan Cerullo – Associate Creative Director, Copywriting
Angela Ferrell – Senior Interactive Designer
Betsy Berens – Creative Services Manager

Publications

AWARD OF MERIT

BCBSM and BCN Drug List Quick Guide for Members
Mintzi Schramm, Christopher Hollman, Hiral Patel, Thomas Michalski, Dorian Gray, Kristie Stocker, Betsy Sawyer

Publications

AWARD OF MERIT

BCN Partners in Care
Catherine Vera-Burgos and Cindy Palese
Blue Care Network Provider Communications

Publications

AWARD OF HONOR

BCBSM 2012 Annual Report
Beverly Church, Paul Feurig, Caroline Kinney, Joe Lieblang, Colleen McIver
Blue Cross Blue Shield of Michigan

Special Events – Internal
AWARD OF HONOR
Get Connected Employee Communications Campaign
Bev Church, Angela Fisher, Kathy Gardner, John Jakcsy, Julie Lupo, Kathleen McNeill, Craig Maki, Vera Ogletree, Helen Stojic
Blue Cross Blue Shield of Michigan

Marketing, Advertising, and Sales Vehicles
AWARD OF EXCELLENCE
Q1 Alive & Kicking Mailers
Marketing Group and MRC
Johnna Retting, Jessica Eng

Corporate Writing
AWARD OF EXCELENCE
BCN Partners in Care
Catherine Vera-Burgos and Cindy Palese
Blue Care Network Provider Communications

Corporate Writing

AWARD OF MERIT

Focus on: Reform – BCBSM’s 2013 Specialty Agent Publicaton
Sue Tousignant, Shannon McCarthy, Evelyn Sahn, Colleen McIver, Brian Bell
Blue Cross Blue Shield of Michigan

Corporate Writing

AWARD OF HONOR

Michigan Blues’ Employer Guides Help Customers Understand Health Care Reform
Sue Tousignant, Maisha Maurant, Heidi Watson, Colleen McIver
Blue Cross Blue Shield of Michigan

BEST of SHOW AWARD
for EXCELLENCE IN COMMUNICATION SKILLS

Digital Communication Channels – Social Networks
How-to Videos to Empower the Unhandy to Become Money-Saving Do-It-Yourselfers
RepairClinic.com Marketing Team & How-to Content Development Team