Herta LLC Strategic Communications & Branding
Robert Herta is president of Herta LLC Strategic Communications & Branding. He has been a strategic communications consultant to companies in the consumer packaged goods, automotive and service industries. Prior to founding Herta LLC, Robert was the director of Corporate and Digital Communications and Global Brand Management at Meritor. Most notably, he held a variety of global communications positions during a 15-year career at General Motors supporting global product development, the company’s Mexico operations, OnStar, global auto shows, human resources, and Customer Care and Aftersales. Robert is a past-president of IABC Detroit and taught public relations and journalism classes as an adjunct assistant professor at Madonna University. He majored in Communications and holds an MBA from the University of Detroit Mercy.