Volunteer – Public Relations and Marketing Consultant

Michigan Parkinson Foundation

To apply: Send your letter of interest to marysuel@parkinsonsmi.org

GENERAL SUMMARY

Michigan Parkinson Foundation is seeking someone with experience and interest in contributing to key projects and initiatives. This highly visible volunteer role is responsible for developing, updating and executing the Michigan Parkinson Foundation (MPF) marketing plan. The volunteer will assist with implementing the MPF brand strategy to target existing and new avenues to increase awareness of Parkinson Disease. Work effort may include promotion of upcoming events, newsletter communication, year-end giving reminders and general communication to donor base and community. As part of the overall effort, volunteer will work on assignments for brand enhancement including tracking touchpoint success and making revisions as needed.

 

RESPONSIBILITIES

  • Understand, demonstrate and promote the principles of the MPF Mission, Vision, Goal and Guiding Principles
  • Assist with developing, updating and executing on the overall strategic of MPF marketing plan
  • Produce valuable content for MPF’s online presence, as well as digital and traditional content
  • Draft MPF communication for website, press releases, media, internal and external events
  • Serve as a strategic communication advisor to CEO and MPF Board
  • Define, track and report on marketing KPIs

 

PREFERRED EXPERIENCE

  • Advance degree in Sales, Marketing, Business, Communications or other related area
  • Demonstrated record of executing marketing strategies with a focus on measurable growth in brand equity and market share
  • Strong background in branding experience including research, market positioning and strategic messaging
  • Exceptional collaboration skills with various stakeholder groups
  • Mastery of written communication in the creation of strategic marketing content
  • Creativity and innovation in problem solving
  • Flexibility with attending day and evening meetings

 

Length of Appointment: 12 months

Posted: Feb. 27, 2017