“The Future is Multicultural” A Multicultural Marketing Webinar
November 11, 2020 @ 8:30 am - 9:30 am
By 2044, our population is said to be 50% multicultural. For brands to remain relevant, their business and marketing strategies need to be adapted by considering inclusivity. Reaching diverse audiences and consumers requires an authentically and culturally engaging approach considering their spending power of over $4 trillion.
In this session, participants will learn about the effects of our growing multicultural population, and their increasing buying power as well as how brands have succeeded and failed in their multicultural marketing efforts.