A creative and driven communications leader with extensive experience in marketing strategy, planning and implementation, project management, as well as professional development of direct reports. Areas of specialization include defining, developing and executing integrated communication campaigns that align with corporate and business goals. She’s worked in communications at Blue Cross Blue Shield of Michigan for almost 15 years, with the last seven leading a team of writers in market communications at Blue Care Network.
Regarding IABC, Shannon has been a member since 2010 and is proud to serve as the 2020-2021 president of the Detroit chapter’s board. She’s received a Gold Quill (2020) plus four Renaissance Awards for her work in corporate writing, digital communications channels and social media programs.
Shannon is a proud alum of Wayne State University where she earned a Bachelor of Arts in Journalism (’09) as well as a Master of Arts in Public Relations and Organizational Communications (’14).