FUNCTION: Support institutional communications and public relations activities, including media outreach, content creation and special events that support institutional priorities and strategies. Assists with monitoring communication channels and helps manage internal channels. Establishes mutually beneficial relationships across the college to support internal information sharing that feeds both institutional communication channels and media outreach, and maintains professional relationships with college’s key media contacts.
RESPONSIBILITIES:
- Provide day-to-day operational support to the Communications and Public Relations Department.
- Support media outreach activities, including researching, writing and distributing news releases; producing supporting media materials; following up directly with media contacts; coordinating on-site media visits; and preparing and supporting college spokespeople in interviews.
- Suggest, create and maintain content for organizational communication channels, including the college’s intranet and employee newsletter.
- Create non-marketing content directed to key college constituencies, such as articles for external print and digital distribution; remarks, presentations and speeches; community relations ads; and advertorials.
- Proof and edit content.
- Maintain the college’s media contacts database, updating on an ongoing basis, and create customized media lists to support specific media outreach efforts.
- Track (working with the college’s media monitoring service as well as employing other tracking resources and tools), compile, archive and distribute the college’s media coverage.
- Track analytics of institutional communication channels and support internal data reporting needs.
- Perform other related duties as assigned.
SUPERVISION RECEIVED: General direction and supervision from the Executive Director, Communications and Public Relations.
SUPERVISION GIVEN: Provides direction to full-time and part-time staff, as assigned.
EDUCATION: Bachelor’s degree, with preference for a degree in communications, journalism, public relations, organizational communication, strategic communication or related communications discipline.
EXPERIENCE:
- A minimum of one year of experience in a professional communications role.
- Demonstrated experience in writing and editing materials for diverse audiences and different mediums.
- Submission of three writing samples with the application
- Bring a portfolio to the interview to review with the hiring team
- Completion of an in-person writing test during the interview
KNOWLEDGE, SKILLS AND ABILITIES: Highly developed oral, written and digital communication skills. Strong organizational and time management skills with ability to manage multiple projects that support institutional priorities. Ability to work independently and collaboratively, with demonstrated ability in developing media relations materials. Understanding of the standards and practices of the news media. Strong interpersonal skills and ability to work both cross-functionally within an organization as well as with a wide variety of socio-economic groups. Ability and willingness to work under flexible time schedule when necessary.
WORKING CONDITIONS: Typical office environment. Hybrid work schedule, with up to two scheduled remote days weekly dependent on in-person commitments. Some travel between campuses and to off-campus locations.
HOURS: Hours may vary, requiring some evenings or weekends. Typical work hours are Monday through Friday, 8 a.m. – 5 p.m.
SALARY RANGE:
- (2024 range) $54,464 – $69,918
- Maximum salary upon new hire is $54,464