https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=7fb95895-7832-4edf-b9c0-bae0ed542907&ccId=19000101_000001&type=MP&lang=en_US
- Social Media Manager: GreenPath Financial Wellness, a Michigan-based national nonprofit financial counseling agency, seeks an expert in social media marketing to join a positive, collaborative and high performing marketing team. Are you a team player who brings a positive, high energy and fast-paced mindset to the table? Do you bring a strategic mindset to the goals at hand? Can you stay cool and collected under pressure to meet deadlines?
- This opportunity might be for you!
- You will champion the implementation of our social media strategy to promote GreenPath to current and prospective clients. You will also be managing and contributing to all target social media channels in an effort to achieve marketing goals of increasing brand equity and online awareness. Your social media strategy and posts will be the reason someone calls GreenPath and begins their journey to improve their financial health by working with us!
- At the heart of this role is a deep passion and commitment to GreenPath’s mission to empower people to lead financially healthy lives. Through our core values of integrity, teamwork and quality, GreenPath serves individuals directly, empowering strong financial decisions with high quality tools, resources and information.
- You Have:
- A passion for Social Media Marketing, Strategy and Implementation
- 3 years of experience managing social media profiles for medium to large corporate accounts
- Bachelor’s degree in business, other related program, or equivalent business experience.
- Experience managing <$1MM paid social media ad campaigns.
- Proficient expertise with Microsoft Office products.
- Proficient expertise with social listening tools such as Brandwatch, Socialbakers, or Mention.
- Proficient expertise with scheduling and monitoring tools such as CoSchedule, Hootsuite, and Falcon.io.
- Experience with user testing platforms such as usertesting.com.
- The ability to integrate social media into broader marketing campaigns.
- Some bonus experience and skills include WordPress authoring, Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging.
- The Day to Day:
- Analyze and evaluate existing and potential social media activities and strategies.
- Conduct, gather and analyze market research to determine social media opportunities and competitiveness.
- Identify, interpret, and capitalize on social media trends.
- Plan, manage, coordinate, and execute all social media programs & initiatives—organic and paid—across platforms including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and potentially additional channels (Snapchat, TikTok, etc.).
- Create shareable content appropriate for specific networks to both spread our brand and our content and links.
- Establish relationships with the online community by identifying key influencers & communities that fit our online strategy
- Listen and actively engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers, leads, and new audiences that don’t yet know us.
- Run regular social promotions and campaigns and track their success, ranging from Twitter chats, Facebook Live, Facebook polls, Instagram videos, to LinkedIn conversations, as well as the content and links posted through these and other channels.
- Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
- Work alongside other marketers, education, and content producers to help distribute content that educates our audience.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and new social networks to reach our target buyers.
- Measure results and optimize the nurture tracks for these segments to convert leads to customers.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Active and well-rounded personal presence on social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Personal interest in staying up-to-date on the latest digital marketing trends, participating in learning activities (webinars, training courses, certifications) and proactively sharing information with the marketing team.
- The Perks: What will you get out of working at GreenPath? In addition to a competitive compensation and benefits package (medical, vision and dental plans), here are some of the additional perks our employees enjoy:
- We all need some “me time” every once in a while. All full-time employees receive 19 paid days off during their first year of employment, in addition to 10 company-paid holidays per year. Use it for a fabulous vacation, to play nurse (or patient) at home, or sit on your couch watching DIY marathons on HGTV all day. We don’t care – it’s your time. Enjoy.
- Saving for Retirement? GreenPath employees can start contributing to a 403b right away! We also have a 401(a) Profit Sharing Plan. After one year of employment we make a monthly contribution to eligible employee’s Profit Sharing Account equivalent to 5% of their monthly gross compensation.
- Need to reduce your student loan debt? GreenPath is a qualified employer under the federal Public Service Loan Forgiveness (PSLF) program, which means that you may be able to have a portion of your federal student loans forgiven after meeting certain eligibility requirements of the PSLF program.
- Planning on growing your family? GreenPath offers paid Maternity and Paternity benefits
- Continuous learners can get their classroom fix in a couple of different ways. GP team members are eligible for up to $2,500 in tuition reimbursement per year. In addition, GP team members can attend courses through Invest in Yourself, an in-house educational program offering training classes on a variety of topics ranging from Cash Flow Planning to Microsoft Excel to Stress Management.
- LEARN MORE AND APPLY: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=7fb95895-7832-4edf-b9c0-bae0ed542907&ccId=19000101_000001&type=MP&lang=en_US
