Branding a Small Giant: October Networking Event

Branding a Small Giant
Thursday, October 17, 2013
5:30 – 8:30 p.m.
Zingerman’s Roadhouse, Ann Arbor MI

Anyone who knows Zingerman’s knows the company is more than just a great deli. The organization has expanded its famous deli to incorporate a number of other businesses, including a bakery, roadhouse, creamery and coffee shop. How does the business maintain consistency across its brands?

Pete Sickman-Garner, marketing manager at Zingerman’s Service Network shows us how he manages branding at Zingerman’s Community of Businesses. He leads the creative work of a team that produces print and web design, illustrations, social media marketing and packaging design for Zingerman’s – working to maintain a consistent look and feel for the entire organization while also helping to promote the individual brands within their Community of Businesses. Be sure to join us for this delicious learning experience!