From Big Data to Big Understanding: Analytics Practices to Inform Website Design Decisions

We hear a lot about the business insights we ought to be extracting from “big data.”  At the IABC Detroit Thursday, February 5 meeting, come and learn about closing the gap between data and understanding, and how to understand information about the use of your existing website. Bob Royce and Dan Klyn from The Understanding Group (TUG) share a case study from recent work with The Kresge Foundation, and lead a discussion about the use of web analytics to inform website design decisions.

Location: The Kresge Foundation, 3215 W. Big Beaver Road in Troy
Date: February 5, 2015
Time: 6:30 to 8 p.m.

Any questions please contact Nancy Skidmore at nskidmore@earthlink.net or 248-546-5490.