The Changing Media Landscape: What Every Communicator Should Know About Social, WOM, Multimedia and SEO

The Changing Media Landscape: What every communicator should know about Social, WOM, Multimedia and SEO 

To stay relevant in the business world, it is our job as communicators to stay on top of current trends and the changing landscape in our profession. Media outlets and channels, social media, search and human behavior have all changed significantly and continue to do so rapidly.

On November 5 at Plex Systems in Troy, PRSA Detroit, Social Media Club Detroit and IABC Detroit will welcome Serena Ehrlich, Business Wire’s director of social and evolving media, to discuss ways to adapt to these changes and explore best practices and current trends within PR, social media and SEO. In addition, Serena will discuss her role managing social media and marketing initiatives at Business Wire and the best practices she utilizes. Join us for a fun, engaging presentation to learn fresh ways to harness these trends and increase the success of your communications program.

Location: Plex Systems, 900 Tower Drive, Troy, MI
Time: 6:30 to 8:30 p.m.
Cost: $15 for Members and Non-members

About Serena Ehrlich (@Serena)

Director, Social and Evolving Media, Business Wire

Over the last 20 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective, but she credits her 14 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution changing the face of today’s customer communications.

Prior to rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel and more.

A ’87 graduate of Brandeis University with a B.A in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.

Media outlets and channels, social media, search and human behavior have all changed significantly and continue to do so rapidly. As communicators, part of the job is to stay ahead of the curve and embrace the changes.

IABC Detroit, PRSA Detroit and the social Media Club of Detroit have partnered to bring Serena Ehrlich, Business Wire’s director of social and evolving media to discuss ways to adapt to these changes and explore best practices and current rends within PR, social media and SEO. Join us for a fun, engaging presentation to learn fresh ways to harness these trends and increase the success of your communications program.