Content is king – How storytelling steers social media

March 19 – IABC Detroit Panel Discussion
Noon to 1:30 p.m. at Allegra, 47585 Galleon Drive, Plymouth

Join our panel discussion with Amy Lynn Smith, writer, strategist and contributor to Michigan’s Eclectablog.com, and 2012 Deputy Digital Director for Obama for America-Michigan, and Amanda Lewan, founder and editor of Michipreneur, an online community for Michigan startups and creatives. Amanda is a professional story teller and her personal blog on Digital Storytelling is a featured blog for The Macomb Daily.

Amy and Amanda will share proven tactics on creating an effective social media strategy, how to establish a voice and a following, how to curate and push out content that makes the biggest impact on each social media platform and how to keep the ‘social’ in social media. They’ll also cover how to spice up social media promotions with traditional storytelling methods, practical digital storytelling tips and strategies, and tips for growing an online community from the ground up.