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Managing Communication for Results and Value

May 14, 2020 @ 12:00 pm - 1:00 pm


Business leaders are asking their communication professionals to shift from a focus on distributing
news and information to helping execute their business strategies in ways that improve
results and add value. IABC Fellow Jim Shaffer of Jim Shaffer Group, who has guided many
communication practitioners through this process, will share his proven methodology.
Jim has helped practitioners shape communication to contribute to results including these:

  • FedEx improved global sales by 23% and increased ROI by 1,447% in Los Angeles.
  • ConAgra Foods reduced accidents in its plants by as much as 50% and reduced turnover and
    absenteeism by 27% and 24% respectively.
  • Owens Corning improved productivity by 9%, cut accidents by 82% and generated a 14%
    increase in return on net assets.
  • An ITT operation in Texas improved on-time delivery by more than 30%.

Email Nancy Skidmore for a link to the webinar:


May 14, 2020
12:00 pm - 1:00 pm
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