Taking Your Game from Tactical to Strategic: Seven Steps to Strategic Communications

Learn this seven-step process to use before deciding what tactics you need to communicate your message. It will save you time and frustration, as well as help you produce a better product. For organization-level strategic communications planning, facilitating the seven-step process with your leadership team will help gain their buy-in and ownership.

Speaker: Connie Mayse, communications manager at AON in Chicago, Ill.

Connie J. Mayse, MBA, is a communications professional with over 20 years’ experience in the insurance, health care, telecommunications and architectural coatings industries. In her current role as Manager, HR Communications with Aon, she provides communications support in nearly every media (except interpretive dance) to the human resources function.

Connie has been a member of IABC since 2000 and has served in a variety of local and regional board roles at IABC/Chicago, IABC/Cleveland, and IABC Heritage Region. She holds a BA in communications and master’s in international business from Baldwin-Wallace College. When not working, she is a self-taught pastry chef who will trap you into viewing too many cake and cupcake photos.