Rebuilding Trust in Your Communications
June 29 @ 8:30 am - 9:30 am
Mistrust is one of the biggest challenges that communicators face.
About this event
Mistrust is one of the biggest challenges that communicators face. Recent political and social issues, combined with the misinformation and myths that can accompany them, have left communicators facing publics that are both critical and circumspect. But rebuilding trust can be possible by using the right mix of media, messages, and messengers.
MCCI’s Rich Donley, APR, and Michelle Franzen Martin will show how to break down barriers and help rebuild trust in your communications by sharing with you their experience with Michigan Nonprofit Association’s 2020 census campaign. You’ll learn how to leverage the influence of media and community members, as well as kids and trusted messengers, to overcome myths and misconceptions – and to be sure your message is heard and acted upon. The multi-year census campaign, which targeted historically undercounted populations across the state, received a 2021 IABC Gold Quill award of merit and is a finalist for the 2021 PRSA Silver Anvil award.